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                  李雅时长35分53秒在线观看

                  50% of businesses don't have an integrated Digital Marketing Strategy, and it's challenging to know where to start.

                  李雅时长35分53秒在线观看

                  Wasting your time - and money - searching the Internet to try to piece together a strategy from superficial, out-of-date advice.

                  李雅时长35分53秒在线观看

                  Use our tried and tested Reach, Act, Convert, Engage (RACE) framework including 20 Toolkits of up-to date actionable resources to create or refine your strategy.

                  Everything you need to drive growth through digital marketing

                  The unique Smart Insights toolkits cover the full customer lifecycle and give you a complete system of audits, templates, guides and e-learning to help you rapidly review, improve and drive growth - fast.

                  Individual members get access to our 7 of our Digital Channel Essential Toolkits. Business Members also get an additional 13 exclusive toolkits.

                  * Toolkits marked with an asterisk are exclusive to Business Membership

                  Explore our
                  10 Essential
                  Toolkits

                  Improve every
                  area of your digital
                  marketing from one
                  easy to access
                  place
                  An integrated,
                  actionable and
                  overlapping approach
                  you can start using to
                  improve results
                  - today
                  10 Extra
                  toolkits exclusively
                  available in Business membership
                  Digital Marketing
                  Strategy and
                  Planning * Digital marketing Strategy and Planning Learn the fundamentals of defining a marketing strategy to support the future growth of your business.
                  Content
                  Marketing Content Marketing We see content marketing as the fuel for all the core digital marketing activities to engage and persuade your audience. Use our toolkit to develop a more strategic approach and use our templates to manage your content marketing activities.
                  Digital
                  Experience
                  Management Digital Experience Management Learn how to make your mobile and desktop website designs more persuasive using our insight-driven approach. This toolkit explains how to use Google Analytics to identify improvements and recommends web design best practices.
                  Email Marketing
                  and Marketing
                  Automation Email Marketing and Marketing Automation Email marketing is still the best way to deliver targeted, relevant messages to prospects or customers. Use our Email marketing toolkit so you can use the power of Marketing Automation best practices to get cut-through in the inbox across the customer lifecycle.
                  Social Media
                  Marketing Social Media Marketing Review and improve your social media marketing with our toolkit. Use our templates to audit and develop your social media strategy and make better use of the major social networks with the practical tips in our 'Smarter' guides.
                  Marketing
                  Campaign
                  Planning * Marketing Campaign Planning Don't re-invent the wheel with each campaign you run or miss out on best practices to boost results. Use our campaign planning guides and Excel templates to create tried-and-tested integrated campaign plans.
                  Google
                  Analytics Google Analytics Learn how to make your mobile and desktop website designs more persuasive using our insight-driven approach. This toolkit explains how to use Google Analytics to identify improvements and recommends web design best practices.
                  Marketing
                  Strategy and
                  Planning * Marketing Strategy and Planning Learn the fundamentals of defining a marketing strategy to create or refine marketing plans to grow your business.
                  Search Engine
                  Optimisation
                  (SEO) Search Engine Optimisation (SEO) If you get it right, SEO can be a huge competitive advantage in many business sectors. So, it's super-competitive. Check that your approach to SEO is using the latest techniques and best practices with our toolkit.
                  Paid
                  Media Paid Media Learn best practices and keep up-to-date on the cutting-edge techniques to improve your ROI using Google AdWords, Social media and Display ads.

                  李雅时长35分53秒在线观看

                  Our FREE membership gives you access to over 25 helpful, actionable tools and resources to help you get your digital strategy started.

                  Join for free now

                  李雅时长35分53秒在线观看

                  Since 2009 our toolkits have helped thousands of marketers in over 100 countries to hit - and exceed - their targets.
                  Will you be next?

                  ...plus over 165,000 consultants, agencies, entrepreneurs and SMB's in over 170 countries.

                  Get better results

                  "A goldmine of digital information on digital marketing that can help you get better results."

                  Make your job easier

                  "I'd recommend signing up to Smart Insights for a suite of useful tools
                  from planning templates to strategy docs and a variety of other guides to make your job easier."

                  Tenfold improvement

                  "It's my digital marketing go-to Bible Tenfold improvements in digital marketing results."

                  For individuals and for companies - of any size and sector

                  It doesn't matter whether you're an army of one or you work for a global powerhouse (or somewhere in between) - our Toolkits are relevant and have helped marketers just like you. And we've got a subscription to meet your needs and your budget, with dedicated resources for different industry sectors.

                  Individual Membership

                  All the essentials for one person

                  • Enhance your marketing skills
                  • Keep up to date with all the latest techniques
                  • Become more effective in your role and develop your career

                  Content Marketing
                  Digital Experience Management
                  Email Marketing Automation
                  Search Engine Optimisation
                  Social Media Marketing
                  Google Analytics
                  Google Adwords
                  +
                  Capability Grader
                  +
                  Personalized Learning Plan
                  +
                  Quick Wins +
                  Comprehensive e-learning

                  LEARN MORE

                  Business Membership

                  Unlimited use for your business

                  • Improve your (and your clients') results from marketing
                  • Upskill and develop your marketing team
                  • Get dedicated support on your journey

                  Digital Marketing Strategy
                  Marketing Campaign Planning
                  Content Marketing
                  Digital Experience Management
                  Email Marketing Automation
                  Search Engine Optimisation
                  Social Media Marketing
                  Google Analytics
                  Google Adwords
                  Marketing Strategy & Planning
                  +
                  Agency Growth and Management
                  Branding for Business
                  Business-to-Business Marketing
                  Ecommerce / Retail
                  Integrated Lifecycle Marketing
                  Managing Digital Marketing Teams
                  Managing Digital Transformation
                  Managing International Marketing
                  Sector Technology Innovation
                  Startup and Small Business
                  +
                  Capability Grader
                  +
                  Personalized Learning Plan
                  +
                  Quick Wins
                  +
                  Comprehensive e-learning

                  LEARN MORE
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